AMR WARRIOR
AI Congress Experience
A 3-Year AI Platform Uniting Healthcare Against AMR
Role: Art Supervisor
Scope: Engagement | System Design | Experiential Evolution
Client: Shionogi | IDWEEK Activation
FETROJA Campaign Reinvention
Elevating and Evolving an Established Antibiotic Campaign
A Strategic Campaign Refresh Elevating an Established Brand
Role: Art Supervisor
Scope: Campaign Reinvention | Visual System Refresh |
Multi-Channel Brand Execution
Client: Shionogi
Celcuity Corporate Branding
Defining a Modern Biotech Identity
Established a cohesive corporate identity to define Celcuity’s presence ahead of future product launches
Role: Art Supervisor
Scope: Corporate Identity Development | Unbranded Congress Environment | Brand Standards Implementation
Client: Celcuity | ASCO Activation
Forever Chemicals Awareness Campaign
Raising Awareness Around the Hidden Dangers of PFA
Designed a strategic awareness concept aimed at making the unseen dangers of “forever chemicals” visible and urgent.
Role: Senior Art Director
Scope: Concept | Campaign Ideation | Visual System Exploration
Client: Agency-Initiated Concept
SALTX Branding & Packaging
Defining a Premium Saltwater Performance Brand
Designed a cohesive product branding and packaging system that positioned SaltX as a premium, high-performance offering within Tsunami’s portfolio.
Role: Senior Graphic Designer
Scope: Product Branding | Packaging System Design | Retail Execution
Client: Tsunami
Tsunami Branding Strategy
Defining a Tiered Identity System for a Complex Consumer Portfolio
Designed a scalable brand architecture that segmented Tsunami’s offerings into clearly defined quality tiers, strengthening portfolio clarity and premium positioning.
Role: Senior Art Director
Scope: Brand Architecture | Tiered Identity System | Portfolio Strategy
Client: Tsunami
