​Senior Creative & Visual Designer
I bridge the gap between complex data and human connection
the bio:
I am a Art Director and Visual Designer with over a decade of experience shaping brands that people trust. My career has spanned the fast-paced world of consumer retail and the highly regulated landscape of healthcare marketing. This dual background has taught me one thing: Design is not just about making things look good; it’s about solving problems.
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Currently, I serve as an Art Supervisor at Neon Health (Omnicom), where I lead creative visions for major healthcare brands. My work focuses on translating dense medical strategies into intuitive, empathetic visual systems. Whether I am designing an AI-driven application for patients or rebranding a consumer product line, I bring a "hands-on" approach to every project—championing craft, consistency, and storytelling.
I am based in Knoxville, TN, but I collaborate with teams globally.
CORE CAPABILITIES
Creative Direction & Brand Stewardship: I don’t just design assets; I build systems. I have successfully rebranded major businesses and in-house product lines, ensuring that every touchpoint—from the logo to the shelf—tells a cohesive story.
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Specialties: Brand Identity, Style Guides, Team Mentorship, Visual Strategy.
Product Design & Digital Experience: I thrive at the intersection of technology and empathy. I have led the creative vision for award-winning digital tools, including an AI-based healthcare application designed to simplify the patient journey. I speak the language of UX/UI and collaborate seamlessly with developers.
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Specialties: App Design, Wireframing, Prototyping (Adobe XD/Sketch), User Experience.
Integrated Campaigns & Packaging: With deep roots in consumer goods (Bimini Bay Outfitters), I understand the physical side of design. I create high-impact packaging and integrated marketing campaigns that stop the scroll and stand out on the shelf.
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Specialties: Packaging Design, Print Collateral, Social Media Assets, Environmental Design.
HIstory
Experience: Neon - OMG Health | Art Supervisor | 2021 – Present, Bimini Bay Outfitters | Senior Graphic Designer | 2015 – 2021
Recognition: Silver MM+M Award | Digital Initiative for Non-Consumers, Graphic Design USA Awards (2x) | Excellence in Visual Branding
Education: Ramapo College of New Jersey | B.A. Visual Communications, County College of Morris | A.A. Graphic Design