Tsunami manages a complex portfolio spanning multiple consumer demographics. To organize this, we developed a segmented branding strategy that categorizes products into three distinct quality levels: Entry, Performance, and Advanced. The core identity anchors the brand, covering high-volume items like tools, lures, and accessible combos. For the mid-range category, we introduced a secondary visual cue that pairs with the primary logo to signal professional-grade quality. At the top of the pyramid, the "Elite" tier utilizes a standalone premium logo, strictly reserved for high-end equipment that meets the most rigorous performance standards.​