AMR Warrior AI in-booth Experience
To visualize the collective battle against Antimicrobial Resistance (AMR), we designed an immersive AI photobooth experience for congress attendees. Using generative AI, the activation transformed participants into Roman and Trojan warriors, creating a powerful visual metaphor for the healthcare community standing united on the front lines of this global fight
User Experience
The interface guided users through a personalized journey, starting with the choice between a single or two-person composition. To prioritize inclusivity, we included options for users to select their preferred body type, followed by customizations for hair color and headwear. The experience concluded with the generated image, offering dual delivery methods: an instant physical print or a QR code linking to a microsite for digital download and social sharing.
Sharing & Display
The microsite streamlined social sharing, focusing on professional networks like LinkedIn and X with optimized, pre-written captions. Beyond the digital share, the physical print served as a lasting reminder of the campaign’s message. We also utilized a digital pillar at the booth to display the generated portraits in real-time, attracting attention to the activation.
Engagement & Results
The booth generated significant foot traffic and dwell time, often forming lines that extended into the aisles. The experience resonated deeply with the audience, prompting participation from attendees, exhibitors, and even competitors. Here is a closer look at the variety and quality of the final AI-generated outputs.
