AMR Warrior AI in-booth Experience
AI-Powered Congress Activation | 3-Year Platform Evolution
To unify the healthcare community around the global fight against antimicrobial resistance, I led the creative development of an immersive AI-driven congress activation. The experience transformed attendees into Roman and Trojan warriors using generative AI — turning a complex scientific issue into a bold, participatory metaphor for collective action.
Over three consecutive congresses, the platform evolved from a single AI photo moment into a scalable engagement ecosystem, introducing expanded customization, social integration, and multi-user functionality to increase reach and participation year over year.
User Experience
The interface guided users through a personalized journey, starting with the choice between a single or two-person composition. To prioritize inclusivity, we included options for users to select their preferred body type, followed by customizations for hair color and headwear. The experience concluded with the generated image, offering dual delivery methods: an instant physical print or a QR code linking to a microsite for digital download and social sharing.
Sharing & Display
The microsite streamlined social sharing, focusing on professional networks like LinkedIn and X with optimized, pre-written captions. Beyond the digital share, the physical print served as a lasting reminder of the campaign’s message. We also utilized a digital pillar at the booth to display the generated portraits in real-time, attracting attention to the activation.
Engagement & Results
The booth generated significant foot traffic and dwell time, often forming lines that extended into the aisles. The experience resonated deeply with the audience, prompting participation from attendees, exhibitors, and even competitors. Here is a closer look at the variety and quality of the final AI-generated outputs.
