This is a menu and identity for the restaurant Fresh Meat. This restaurant is a steakhouse located in New York. It has a rustic feel to the restaurant, with that in mind, I applied this style to the design of the menu. Both the food menu and the beer menu are on stained wood boards with brass clips to hold the menu down. Not only does this feature add to the aesthetics of the restaurant, but also adds functionality to allow the menu to be changed with ease.